Social Media Manager

Organization

First Liberty Institute is the largest legal organization in the nation dedicated exclusively to protecting religious freedom for all Americans. We believe that true religious liberty means recognizing the fundamental right of every individual—including all ages, races, genders, and faiths—to follow their conscience and to live according to their beliefs. Founded in 1997 and based in Plano, Texas, our legal team partners with elite volunteer attorneys across the country to secure religious freedom, from local matters to the Supreme Court, at no cost to our clients. For more information, please visit www.FirstLiberty.org.

Overview

The Social Media Manager will strategize and execute social media campaigns and integrate with other channels and initiatives. As a key member of the marketing team, the Social Media Manager will use social media, video and other communication vehicles to achieve key goals.

Key Responsibilities

Immediate primary responsibilities include developing, executing and optimizing strategies that educate, engage and drive donor acquisition goals; managing social media strategy and execution; analyzing campaign results; reporting on key metrics of each digital campaign. This person will also:

• Manage and grow presence across social media channels and other platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube and others.
• Create engaging content that motivates followers to sign up, sign on or donate.
• Monitor emerging social media outlets for opportunities to expand our presence.
• Develop content across owned and earned social channels.
• Effectively manage digital/social media agencies and consultants.
• Help define key metrics and measurement of success and proactively monitors for effective and efficient ROI.
• Collaborate with cross-functional teams to develop marketing and communications plans that leverage legal cases and religious liberty topics.
• Manage budget for social programs.
• Spearhead fundraising and digital campaigns, including national giving events, to acquire new and monthly donors through implementation of digital strategy.
• Occasionally attend events nationwide to support donor development, legal and marketing departments.
• Manage one or two social media content creators.

Qualifications/Requirements

• Hands-on experience with planning, managing, executing and tracking digital initiatives and coordinating with outside agencies.
• Experience in executing social media programs that include owned, earned and paid digital and social media content.
• Strong ability to write and edit social media content in line with legal and case messaging.
• Experience in managing creative resources for visual and multimedia content (memes, social videos, etc.)
• Knowledge of digital marketing trends, technologies, and best practices. 
• Technical aptitude a plus.
• Highly organized with strong project management skills.

Education and Experience

• 5 years experience or equivalent exposure in a corporate, agency, or non-profit environment.
• Bachelor’s degree in communications, advertising, marketing, business or related field.
• Experience with social media platforms including Facebook, Twitter, LinkedIn, and Instagram.
• Experience with leveraging social media management and analytics tools, such as Sprout Social, Hootsuite, and Google Analytics.
• Experience in a legal, issue advocacy, or non-profit environment a plus.

This is an outstanding opportunity for a highly motivated professional to assume a pivotal role in the evolution of a fast-growing, highly respected organization. We are seeking an individual of outstanding quality with a credible track record. First Liberty Institute is prepared to offer an attractive compensation package, including a competitive base salary as well as health, 403(b), and vacation benefits.

First Liberty Institute is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, sex, national origin, disability or marital status, in accordance with federal and state law.

Please submit your resume and writing samples to Lori Ross at lross@firstliberty.org