Salem Media Group in Hawaii is looking for a Digital Director that will make a full contribution to the success of the Sales and Marketing/Promotion Departments by ensuring that digital campaigns are fulfilled on time and by producing results that meet or
exceed client expectations.
Responsibilities:
- Manages and implements the complete lifecycle of digital marketing campaigns
- Actively participate with sales stages and help with proposal development and assist in making recommendations for optimal results for client
- Provide training to the Sales team on what digital assets are available
- Effectively work with Corporate Digital Content Directors and other local departments, customers, business partners and vendors
- Ability to audit and manage Social Media, SEO/SEM, Email Marketing, Web Maintenance, and Mobile Applications
- Check product detail for accuracy and correct use to ensure alignment and ability to execute
- Confirm availability of inventory for owned and operated digital properties, third-party networks, retargeting providers
- Fulfill proof of performance requests such as PowerPoint presentations and screenshots
- Submit proofs to clients and/or AEs and revisions for final production
- Troubleshoot any and all technical issues relating to digital campaigns including client/agency tags, custom placements and so on
- Effectively track customer ads and identifies optimization opportunities to help the campaign improve performance that exceed expectations
- Implement optimization strategy with Sales team and provide post-campaign analysis to assist with retention efforts
- Create graphics for promotional campaigns
- Administrative duties as needed
Requirements:
- Bachelor’s degree or equivalent experience and a minimum of 2 years of experience in a digital environment
- Direct experience with Google Analytics, Google AdWords, Facebook Ad Manager and others
- Solid knowledge of Microsoft Excel, Word and PowerPoint
- Technical aptitude including experience with HTML, pixel placement, WordPress, Photoshop
- Solid understanding of SEO, Social Media planning, posting, boosting, buying and optimizing
- Able to accurately gather, summarize and compile data into effective reports and presentations
- Strong problem solving and critical thinking skills
- Strong organizational and time/process management skills
- Flexibility to work in a rapidly changing environment
- Strong focus on teamwork and ability to manage relationships across multiple departments
- Strong attention to detail
- Results oriented, can easily identify priority items and get them done in a fast-paced deadline driven environment
If you possess these qualifications and Salem Media Group sounds like the company for you, please visit Salemmedia.com and click on the “Careers” tab to apply online.
No phone calls please. Local applicants only please.
Salem Media Group is an Equal Opportunity Employer.
