Director of Marketing and Promotions-Tampa, FL

Roles and   Responsibilities:

•   Identify and develop revenue-generating promotional   opportunities
•   Oversee all promotions and marketing efforts for all   radio/media properties.  This includes   on-air, online, and on-location promotions.    It also includes all aspects of marketing the brands in all forms, on   all platforms.
•   Generate specific promotional strategies to grow revenue   for the stations and clients, with specific, measurable goals.  This requires coordinating with personnel   in the department to plan and execute these strategies and to measure their   success.
•   Plan and execute all aspects of station and sales driven   events for both radio stations, including:

- Prepare promotional   strategy outlining timelines and deadlines for marketing elements,   registration, etc.

- Oversee registration   process, send updates to team, track pacing

- Prepare event timeline,   sponsor timeline, and event agenda and program clock

- Schedule staff and   ensure all day-of responsibilities are covered

- Create sales/event   recaps

•   Pursue new opportunities to grow the stations’ presence   and revenue in cross-platform arenas specifically mobile, web and social   media in addition to growing each stations’ brand in the Tampa Bay community.  
•   Responsible for development, completion and distribution   of bi-annual publication FaithTalk magazine.
•   Coordinate relationships with pastors, national   ministries and oversee execution of national campaigns with local promotions   staff.
•   Generate specific promotional strategies to grow revenue   for the stations and clients, with specific, measurable goals.  This requires coordinating with personnel   in the department to plan and execute these strategies and to measure their   success.