Principal Functions:
Have a heart for the unborn and a desire to see people’s lives transformed.
The Marketing and Media Coordinator (MMC) reports to the Executive Director (ED) to develop a cohesive marketing vision for the organization, create and implement a strategy to raise awareness of our brand and mission to the greater community around the Austin metropolitan area and surrounding areas.
Responsibilities:
Strategize and implement two cohesive marketing visions for the organization, both to the donor and the client.
Establish a strategy to position the organization in a highly visible and appropriate way so that our mission reach continues to expand.
Create/maintain a monthly newsletter including template management, assist in content creation, imagery, photography and delivery to donor base in coordination with the Executive Director and other leadership and staff.
Create/maintain websites for TruCare (both donor and client) using the latest tools available as well as maintain and improve once created in coordination with the Executive Director and other leadership and staff.
Manage public relations with media networks. Upon direction from and coordination with the ED, act as a representative with the media.
Lead efforts to develop a social media marketing approach, implement strategy and maintain social media platforms including Facebook, Instagram, Twitter and websites.
Continue to monitor social media activity and statistics to generate the strongest conversion rates possible as well as develop a deeper communication funnel that ultimately results in more clients and donors.
Develop and implement a marketing vision and budget yearly that best aligns with our business model.
Maintain appropriate level of communication with ED as well as staff impacted by the Marketing and Events department decisions.
Develop new deliverables (i.e. printed brochures, letterheads, pens, business cards etc.) to promote organization efforts on both the donor and client sides.
Manage email marketing efforts and integrate the best techniques for improving communication to our donors and clients.
Maintain the organization’s image and position by insuring consistent internal and external communication.
Job Requirements:
Qualifications:
We exist to save unborn babies, share the gospel, and provide support to those facing unplanned pregnancies. Our purpose is to share the unconditional love of Christ through our encounters with our clients.